Website Design Baton Rouge

The Future of Web Design & Mobile

You might be asking, "What is this responsive thing you speak of?" Responsive, or fluid, means that your website is programmed a certain way so that it is scalable for easy browsing from a smartphone, tablet or computer. This type of technology is becoming more and more vital. Why? Mobile internet usage is expected to reach 'desktop' levels by the end of 2014.

In this blog post, I'll explain why your next website needs to be responsive!

1. User Experience is Key

No matter what device someone visits your website on, it should be a seamless and streamlined user experience. According to Google Insights, 61% of smartphone users click away from websites that aren't optimized for mobile.

2. Mobile Usage is Exploding

As I stated before, mobile usage is on the rise, and has been rising for many years. A few people I've talked with about responsive websites said they don't believe it's necessary for their particular industry. I told them to go check their Google Analytics statistics and see for themselves how many visitors they get from mobile and tablets. For you readers, it's quite simple, just log into Google Analytics and go to Audience > Mobile > Overview.

3. Responsive + SEO = ?

My other passion, besides web development, is SEO. We've seen fast and great results for our responsive SEO clients. Actually, in 2012, Google's Pierre Farr went on record admitting they prefer responsive web design over mobile templates.

4. Speed, Speed & More Speed

We like speed. We use several tools during the development process to ensure each website is loading fast.

5. Future Proofing

One major benefit of responsive web design is that it will adapt to future devices. We've seen over the past few years phone and tablet screens getting bigger and bigger. Moving forward it will be extremely critical that your website provides all users an inviting experience, regardless of screen size.